"Refreshed Visual Identity"

[VandyWhit]

I'm not very enthusiastic about this . . . it partly looks retro-Vanderbilt and partly Virginia:

https://news.vanderbilt.edu/2022/03/22/ ... y-refresh/

[moxiedore92]

I flat out don't like it.

The most glaring thing is that the text and artwork don't complement one another at all. Looks like it was done by a college administrator and not a graphic designer.

And as a stand-alone V? I much prefer this:

That oak leaf is clever dammit, and needs no updating. It immediately makes the V recognizable as referring to Vanderbilt over any other V-universities.

[moxiedore92]

So they are replacing the Star V, too? Ay caramba!!

[MikeADore]

If they take the Star V off center court at Memorial, it will be a travesty. Everything about that floor is beautiful.

[moxiedore92]

If they take the Star V off center court at Memorial, it will be a travesty. Everything about that floor is beautiful.

I'm afraid that barring some reconsideration by the Powers That Be, it's going to happen.

Maybe, hopefully by then we'll have all adjusted.

[HuskyT]

very corporate look

[dcdore]

very corporate look

Oh good! Vanderbilt, Inc.